Virtual Sales Star Inventory Certification

Equipping Sales Trainers, Leaders & Coaches to turbo-charge Sales Performance

Length: 12 hours

Course Overview

The Sales Star Inventory was created in 2006 by Raymond Phoon and introduced in his book, "The DNA of a Sales Superstar", 2009; which was clinically adapted from the Directive Communication Psychology Colored Brain Communication Inventory by Arthur F Carmazzi. The Colored Brain Model is a part of the Directive Communication Psychology developed by Arthur F Carmazzi, and depicted in his original Book "Identity Intelligence", Veritas Publishing, 2002. That was the beginning of SSI version 1.0 which provided the original sales insights from a sales professional’s disposition range (selling perspective).

SSI, currently in its third edition, is available for both online & offline administration. SSI 3.0 includes insights related to behavioral traits, sales personality types, sales competencies (16 sets), motivational drive (with over 40 different values measured) and job fit matching.

Sales Star Inventory (SSI) is currently Asia's only comprehensive level A & B psychometric profiling and assessment tool for sales and customer facing professionals that provides invaluable insight, to empower organizations and professionals in the area of both Selection and Development.

Additional optional tools include candidate selection matcher, industry bench-marker, development needs analyzer, as well our customized management system for corporate use.

How & Where is SSI used ?

  • As a Psychometric Sales Profiling Tool
  • Providing insights to a Sales Person’s natural disposition & behavioral tendencies
  • Key to job fit, drive and sales competencies
  • Uncovering dispositions, strengths and values
  • Providing valuable insight for Candidate Selection Process
  • As a system to Sales Talent Development
  • Sales Star Inventory profiling is the fastest growing choice among Sales Professionals, Sales Leaders, HR recruiters, Training Professionals and Business Owners


As a certified SSI associate, you will be well equipped with the latest knowledge and best of class application to utilize, moderate, debrief and facilitate SSI related products within your organization or in your consulting / coaching / training offering, in areas of candidate selection, recruitment and placement, staff training & development and customer engagement strategies.

Who Should Attend 

Sales Leaders, Sales Coaches, Sales Trainers & Facilitators, HR professionals, Recruiters and Business Owners

Ray Phoon

What you will learn

  • The Fundamentals of Psychometrics
  • Essential foundation of Sales Intelligence
  • The Science of Sales Star Inventory
  • Experiencing Sales Star Inventory Profiling
  • Sales Star Disposition Learning & Immersion
  • Using SSI for Candidate Selection & Recruitment
  • Profile Matcher & Industry Benchmarking Roles
  • Interviewing preparation & best of class practice
  • SSI for staff development & competencies matching
  • Customer engagement scenarios
  • Implementing SSI within organizations
  • Conducting SSI debriefs and consulting methodology


Deliverables :

  • 8 Hours Live Online + 2 Hours of e-Learning
  • 2 Hours of Online Group Coaching
  • SSI Certification Workbook & Materials
  • 1 x Capstone Project
  • 8-12 weeks of Project Support
  • 300 credits for access to The Sales Star Inventory profiling & various report options ( each credit is worth USD 1)

Buy Now

Gain immediate access to this course using our secured payment check out.

Enrollment Fees


About the Trainer

Welcome & Introduction

Live Virtual Session #1 : April 8th, 2021 @ 7.30 pm to 9.30 pm (GMT+8)

Live Virtual Session #2 : April 15th, 2021 @ 7.30 pm to 9.30 pm (GMT+8)

Live Virtual Session #3 : April 22nd, 2021 @ 7.30 pm to 9.30 pm (GMT+8)

Live Virtual Session #4  : April 29th, 2021 @ 7.30 pm to 9.30 pm (GMT+8)

Capstone Project & Validation