Length: 3 hours
Intermediate
Persuasive Selling with Story Telling Program
Course Overview
It’s no secret: the best salespeople are great storytellers—StorySellers! They don’t just talk about features and benefits, they tell stories of how a product will work for their prospects.
When it comes to painting a vivid and memorable picture in a prospect’s mind, there’s nothing more effective than a story.
By sharing strategically chosen stories that illustrate how your current and past customers have benefited from your product or service, your prospects can take a “test drive” in their minds.
You can use these “success” stories to overcome an objection, offer a third party testimonial and close the sale. Each story is designed to promote you and your product or service, and to demonstrate how you and your product or service are suited to your prospect.
A savvy salesperson who understands the principles of Persuasive Selling with Story Telling can also use public speaking opportunities to introduce themselves and their product or service to multiple prospects at the same time.
This unique method will create top of mind awareness among your prospects and brand you and your business. When they need your product or service, they’ll call you first.
What you will learn
At the end of this program, participants will be able to :-
- Soft-sell with stories and get immediate results
- Answer questions with a story rather than data
- Select the right stories to make your points
- Build a repertoire of “success” stories
- Articulate your organization’s value proposition using S.T.O.R.Y.
- Craft your stories for maximum impact Harness the power of emotion
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Internal Program for UOB Bankers
FREE
About the Trainer
Ray Phoon
Raymond is a Sales Psychologist, Motivational Speaker, and Leadership Coach with an 28 years of experience in areas of sales, marketing, leadership, and business within the Technology, FMCG, Automotive, Insurance, Banking, and retail sectors of MNC giants across the globe.He is the co-founder of PowerUpSuccess.com, the brainchild behind The Power of I™ concept, creator of Sales Dynamics™, a revolutionary model for activating high performance selling workforce and developer of Sales Success Strategies Power Cards, and The Sales Star Inventory™ profiling tool.Raymond is also an accomplished Certified Virtual Presenter, with over 10 years of experience in delivering online engagements.Raymond is recognized as one of Asia’s leading speaker, trainer, and transformation consultant. He has worked with thousands of professionals from leading MNC organizations in the areas of business improvement, life transformation, strategic differentiation, and selling breakthrough.Aside from being a fully licensed facilitator and an associate franchisee of the Directive Communication technology, a psychology-based approach to self-growth and team enhancement, Raymond is also the founder of The Sales Dynamics & Transformation Model, a powerful and practical performance and self-improvement system for developing sales professionals; as well as an AIOBP (USA) and Six Seconds (USA) EQ accredited trainer.He is a keen contributor in world-class forums, business networks, and industry publications; and speaks regularly at mega conferences, business kick-off conventions, senior leadership programs as well as TV/Radio interviews, across the world.Some of the key customers that he has coached/consulted/ trained for include brands like DELL, HP, INTEL, CISCO, Fujitsu, Conoco Philips, Toyota, AMWAY, AIG, CIMB, Bosch, Roche, TNT, Ericsson, TUV, ASTRO, Alliance Bank, Schneider Electric, Maybank, Silterra Semiconductor, Key Asics, Johnson & Johnson, Bausch & Lomb, Nestle and many more. Raymond is affiliated and accredited in many organizations all around the world.