Length: 8 hours
21st Century Branding for SMEs
Gain the necessary insights into branding in the digital world.
Course Overview
WHY CHOOSE TO ATTEND 21ST CENTURY BRANDING FOR SMES?Get all the insights and knowledge you need to excel at creating a strong brand persona and voice, as well as fostering lifelong customer relationships.What is it about?
What you will learn
- To describe and apply theoretical concepts of Social Marketing
- To apply brand audit in accordance with Social and Sustainable core values of the business
- To deliver right brand image by centering the people at the heart of the matter.
- To rethink and develop a new marketing strategy that focuses on connection rather than information
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Entry Fees – USD
$247.00
About the Trainer
derekong
Derek comes from the multicultural Malaysian landscape which allows him to fully embrace diversity amongst different minority settings. Balancing academia, fitness (as an instructor), and arts (as a thespian), his diverse background propels him to experience the world in many different colours, senses and emotions.He has also conducted several trainings for SMEs, helping them to include social marketing principles as part of their rebranding exercise. He believes that while commercial marketing is an important factor to create profits, social marketing can elevate one’s brand relationship with consumers through the centering of people’s core values for positive and long-lasting engagement achieving sustainability in the triple bottom line (people, place, and planet).